It’s great to see forward thinking companies doing their bit to help reduce their own impact on the environment. The mainstream Californian fashion clothing company Publish, are taking the waste materials from their manufacturing process, and using them to create a highly exclusive range of limited edition garments. Not only are they creating the obligatory men’s polo shirts, but also vests and jogging bottoms (jogger pants in the USA).
It doesn’t stop there though, Publish are supplying this clothing range in recycled paper ‘sleeves’ to save on packaging costs. The aesthetics of which are highly pleasing, more so than a nasty plastic baggy like most T shirts are supplied in.
Starting at $30, these aren’t cheap, but when you’re helping to reduce waste and emissions, and grabbing yourself a highly fashionable (and soon to be rare and collectable) bit of gear, we think that’s a small price to pay.
They say that millions of pounds worth of material is dumped every year at landfill, or incinerated, releasing harmful emissions into the atmosphere. Publish are looking to change that, and also using the savings to support various environmental projects and causes.
So well done Publish, you are definitely leading the way forward in terms of green fashion. I would be interested to hear if they plan on making the rest of the business more environmentally friendly.
James is a blogger and content writer working alongside wholesale and custom clothing company, clothes2order.com.